What are Chrome Hearts worth?
Although the Starks declined to comment on revenues, sources say in recent years they quietly sold 10 percent of Chrome Hearts to a private equity firm for $150 million, which would put the value of their business at over the $1 billion mark.
How did Chrome Hearts become so popular?
Chrome Hearts received a CFDA Accessory Designer of the Year award in 1992, which cemented its reputation and increased brand awareness. Cher, another musical icon who fancied the brand, even presented Stark with the award in a full Chrome Hearts fit.
Who invented Chrome Hearts?
Founded by Richard Stark in 1989, Chrome Hearts as a brand has grown from strength to strength, moving into the international jewelry arena where it now successfully takes on established names such as Tiffany’s in the Gothic silver jewelry niche market.